Helping Small Businesses make Big Profits from their Expertise

Marketing Strategy and Metrics Analysis

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Do you know if your marketing activites are actually working?
Are your business decisions based on actual data or more on a gut feeling?
I’m here to help you with a data-driven way of digital marketing

Hello, I’m Jo Sparkes

I’m a physicist turned virtual assistant turned digital marketer and I help small business owners and consultants, like you, wanting to demonstrate your passion and expertise online but struggling to choose from all the tools, apps and systems out there best suited to your needs.

I’ll implement all the techy stuff for you that’s making you want to bang your head on your desk. Then I’ll make sure you’re watching and measuring the right things to know if your marketing is a success, so helping your business be a success too.

I love data and I love spreadsheets, so much so that I scored 100% in the MS Office Specialist exam. I can fix your broken ones and I can make you new, beautiful ones. In fact, they’ll look more like your website when I finished with them. I’ll help you know exactly what’s going on in your business even if numbers are not your favourite thing!

There are 4 ways we can work together

On your Strategy

We’ll define your objectives and goals, identify your ideal client and work out how and where to resonate with them. We’ll discover the best platforms for you to be active on and work out how to collect the data that will show if your marketing is a success.

On Tools & Automation

You’ll need a website, landing pages, an email marketing system, CRM, social media. Maybe a membership system, an online shop, a YouTube channel and advertising. We have the techy knowledge to have them all working smoothly and connected together.

On Dashboards & Analytics

You don’t know if your marketing is working unless you can measure the results. We ensure your website and marketing tools are collecting data, establish what you want to know about your business, and display it in a beautiful and visual way.

With Spreadsheet Design

Still the ultimate data analysis tool; the latest spreadsheets can connect to your online data and you can have it presented in a way that’s bespoke to you. We can make new, beautiful tools and fix-up the ones you have. Let us worry about all the formulas, macros and pivot-tables and make you something you’ll love to use and share.

Learn More

What Jo’s clients say