Hello, I’m Jo.

I’ll help you collect, organise, analyse and visualise data to help you improve your business and make informed decisions. I’ll remove the tech overwhelm from your online business systems and show you a data-driven way of digital marketing.

Don’t let the stress of online business tech, data and numbers stop you in your tracks.

I’ve got you covered 🙂

Online Business Strategy

Define your objectives and goals, identify your ideal client and work out how and where to resonate with them. We’ll discover the best platforms for you to be active on and work out how to collect the data that will show if your marketing is a success.

WordPress Websites

Let’s get you online. I’ll build you a creative and affordable website using WordPress and the Divi theme. You’ll have a beautiful website to give and collect all the info you need to stay in touch with your customers. Need a shop, downloads? No problem.

Marketing Automation

CRMs, projects, tasks, email marketing and social media platforms, YouTube, accounts packages… You need the right ones then they need setting up, monitoring and ideally they need to talk to one another. I can get you started and help you keep everything updated.

Online Course Creation

Do you want to launch a membership website? Whatever platform you choose to work with – from WordPress to Thinkific, Teachable and Kajabi I can help you edit video, audio and supporting materials, then organise and upload your content.

Website Analytics

Analysing the data from traffic to your website can give you huge insights in to how your marketing is performing – but if you fear it’s too complicated, too technical and too time consuming to set up, then let me help you get going.

Spreadsheet Design

Forever the ultimate data analysis tool. I can make new, beautiful, bespoke spreadsheets or fix up the ones you already have. Let me worry about all the formulas, macros and pivottables and make you something you’ll love to use.


You don’t know if your marketing is working unless you can measure the results. I’ll ensure your website and marketing tools are collecting data, establish what you want to know about your business, and display it in a beautiful and visual way.

Data Visualisation

Once you’ve collected all that data, information  and knowledge from your business then you’ll no doubt want to share or explain it. Here’s where I can help you create beautiful infographics and visualisations so you can tell your story.

If you’d prefer to do it yourself

then I can show you how it’s done


If you need a lesson in setting up WordPress or how to drive the back end; If you want to understand your spreadsheets or perhaps how to set up Google Analytics – then I can teach you what to do. You can book a 1-1 session with me either in person or in an online screen-sharing meeting.

I’m also working very hard on some online training of my own, which will be ready very soon.

All About Me

Starting out my career as a physicist in the NHS, I opened my virtual assistance business in 2003.  Since then I’ve helped many small business owners and consultants wanting to demonstrate their passion and expertise online but struggling to choose which tools, apps and systems out there are best suited to their needs. I know you just don’t have enough time to start learning how to set up and use them all.

With my scientific background, deep expertise in cost-effective technology solutions for business as well as running my own business, I can make sure you’re using and measuring the right things to make sure your marketing is a success, so helping your business be a success too.

I love data and I love spreadsheets, so much so that I scored 100% in the MS Office Specialist exam in Excel. I can fix your broken ones and I can make you new, beautiful ones. In fact, they’ll look more like your website when I finished with them. I’ll help you know exactly what’s going on in your business even if numbers are not your favourite thing!

I hold NVQ Level 4 in Accounting, Level 3 in Payroll and am a registered bookkeeper with HMRC – so you can be sure that I understand all the numbers important to you and your business.

What My Clients Say

Jo is methodical, creative and totally trustworthy. My business wouldn’t be anywhere near as successful without her calm efficiency and great business tool knowledge!

Most recently Jo has built a membership website and marketing system (including published book) for my Global Regulatory Resource for Medical Information in the Pharmaceutical Industry. She keeps to the budget and deadlines and is easy to work with!

Sharon Leighton

Director, Sharon Leighton Consultancy

This website is absolutely brilliant and I could not be more pleased with it. To work with you was an inspired choice!
Paul Woodcock

Consultant, SafeTGuard

Slowly the list of ‘Excel experts’ who said they could do what I needed dwindled down until there was only one “Jo” and she turned out the spreadsheet just as I requested.

I cannot praise her enough; she was the only one who was able to do this for me. She is truly in a league of her own!

John Wickham

Director, Flexible Heating Finance Ltd

Joanne Sparkes is an Excel genius. I had a massive excel challenge. Jo jumped to the rescue and fixed this mammoth task in 2 hours flat. Lifesaver. Thanks Jo!

Don’t waste time trying to figure out your Excel challenge, just ask Jo.

Laura Moxham

Director, Your Business Angels

Thank you so much Jo for all of your help, creativity, understanding and getting exactly what I was looking for in a website. I’m so pleased with it! Thank You 

Lorraine Lingard Williams

Owner, Body Holistic

Jo built this incredibly easy to work with spreadsheet solution, that makes what was a nightmarishly difficult job in to something that’s very quick and easy.

Working with Jo was an absolute pleasure. She took all the complexities away. I can’t recommend her enough. She’s saved us so much time and we’re so pleased that we worked with her.

Dave Collins

Google Whisperer, Software Promotions

Let’s Get Started

Ready To Get Going? We’ll Build Your Online Business Together!

Expedio Virtual Assistance Ltd, Llangrove, Herefordshire, Company No. 06234797  | Terms | Privacy Policy | Cookie Policy